Automate marketing to guests with Mailchimp and Orbirental


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Orbirental is excited to announce our integration with Mailchimp, the world’s leading email marketing platform. Property managers will now be able to leverage the full power of Mailchimp to manage marketing campaigns and target those campaigns to the guest database they have been building across channels over the course of their business existence. For Orbirental, this integration feeds our vision to bring more automation to the vacation rental space.

By synchronising the applications you use to run your business, using Orbirental as the centralising platform, property managers can now break down data silos between those applications, and have their workflows become more efficient, more maintainable and more extensible. And that extra time saved lets them focus on increasing revenue and time spent running their core business, which in this case, is their hospitality business.

This integration will essentially allow our users to automatically funnel the prospective guest email address into the Mailchimp list of your choice, so that email marketing campaigns can easily be triggered

So, as for most of Orbirental integrations, the Mailchimp integration is a pretty simple one to activate. Please follow the steps below to get started.

Find or Generate Your Mailchimp API Key

If you want to set up an integration with your MailChimp account, chances are high that you’ll need to generate an API key. Users with Manager permissions can generate and view their own API keys. Users with Admin permissions can also see API keys for other account users. Below, you’ll learn how to grab an existing API key or generate a new one.

  1. Click your profile name to expand the Account Panel, and choose  Account.
  2. Click the  Extras drop-down menu and choose  API keys.
  3. Copy an existing API key or click the  Create A Key button.
  4. Name your key descriptively, so you know what application uses that key.

 

Find Your Mailchimp List ID

Now that we have an API key, the next step is to create and find a list to which all Orbirental guests should be added to, and the get ID of that list:

  1. From the top menu, choose the menu Lists.
  2. Then click on Settings > List Name and Defaukts
  3. Just find the list ID at the top of the right column on that page, highlighted in red (section List ID)

 

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Activate the Mailchimp integration on Orbirental

Now on Orbirental’s side, simply navigate to the Integrations page, and toggle ON the Mailchimp integration:
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Enter your Mailchimp API Key and List ID – you’re set!

When the pop-up appears, simply enter the Mailchimp API Key and List ID we collected on Mailchimp, and you’re set.

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As always, please feel free to provide us with feedback in the comments section. We’d love to understand how you manage your marketing automation with Mailchimp and other systems out there!